The Grape Dane

The Grape Dane is a Wine company based in California. It is a family-owned business with a love for the Great Dane dog. They decided to create a company based on the combination of wine and dogs, which was The Great Dane's birthplace. Combining the grape from the wine and Dane from their dog breed created a perfect combination for their wine company. They wanted a modern and attractive label that anyone could enjoy. Each label had to have a color combination to distinguish between the types of wine and their own uniquely different logo.

Instructor - Nathan Young

The Bottles

The bottles were inspired by the concept of uniqueness. The proprietors aimed for each bottle to feature a distinct label shape and background color, all overlaying the same hand-crafted image of a Great Dane in a vineyard setting. Consistency is maintained in the choice of typefaces and the positioning of the logo amidst mountainous scenery, fostering a cohesive aesthetic across the varied color schemes. This consistent design approach imbues the labels with a sense of harmony despite the diversity of hues.

mock ups

Merchandise