7 SIPS BAR

The objective of this class was to create a complete brand that was entirely our idea. Based on my summer trip to Jamaica, I developed the 7SIPS brand. While I was there, it was tough to find authentic Jamaican drinks! Not fully connected to Jamaica, I decided to come up with seven drinks from all seven continents. The idea was to make a bar where you can get authentic beverages from all over the world.

Instructor - Soonduk Krebs

The idea for the logo was to create seven sips combined. The seven create a martini cup, and the top of the seven has a strong one with an earth in it to represent the cherry and a martini glass.

Logo

Final Logo

Logo Progress

Colors and font

Colors

Colors

Style guide for fonts

Style guide for fonts

Menu

The idea for the menu was to make it on a spindle. It is supposed to have the effect of going in a circle or flipping through cards. You are supposed to feel like you are going around the world to find these drinks. There is also a drink card that comes with each individual drink that explains the history, and why the drink was chosen.

Picture of the drink card that explains the history of the drink and it's origin story.
Iceplant, Negroni Africa, menu card, depicting what's in it as well as the price
Little Tokyo menu, card, light, grey
McMurdo Mule Antarctica, menu card, depicting what's in it as well as the price $11
Jamaica Mezcal North America Jamaica Mezcal North America, menu card, depicting what's in it as well as the price $13
Fina Estampa, South America. menu card, depicting what's in it as well as the price $12
La Guess Verte, Europe menu card, depicting what's in it as well as the price $13
Death Flip, Australia, menu card, depicting what's in it as well as the price $15

Collateral

Background card that comes with the drinks. Blue card with the illustration and Jamaica mezcal in the middle.
Street sign for seven sibs has the Earth logo and tagline in a circle around it.
Business cards. Circular cards with the earths, layout seven ships in the middle a QR code on the dark side and the address and necessary information.
Coasters earth logo with the seven ships representing Antarctica.
Reusable bag with the seven sips logo and the mint cherries, oranges and a bottle icons.
Mock up of the cups with the embossed and printed glass cup types.
Instagram advertisement

Illustrations

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Bottle of simple syrup
Outline of cilantro
A chunk of ginger
Outline of cucumber
Papaya
Orange full.png
mint.png
half.png
cherry.png

Web walkthrough